HubSpot CRM vs Insightly: The Complete 2026 Comparison
Choosing between HubSpot CRM and Insightly for crm? This in-depth comparison breaks down pricing, features, user ratings, integrations, and real-world use cases to help you make the right decision. Both tools serve the crm category, but they take distinctly different approaches to helping teams get work done.
Founded in 2006, HubSpot CRM is a free, full-featured CRM platform that scales from startups to enterprises. Meanwhile, Insightly was founded in 2009. Insightly is a unified CRM and project management platform that helps businesses manage the full customer lifecycle. Let us dive into how they stack up across every dimension that matters.
Quick Verdict
HubSpot CRM edges ahead with a G2 rating of 4.4/5 (based on 11,800 reviews) versus Insightly's 4.2/5 (900 reviews). However, Insightly holds its own with 12 key features and competitive pricing starting at $29/user/month (Plus). If budget is your top priority, Insightly ($49/user/month (Professional) at the pro tier) is the more affordable option.
At-a-Glance: HubSpot CRM vs Insightly
Before we dive into the details, here is a high-level overview of how HubSpot CRM and Insightly compare across the key criteria most teams care about when evaluating crm software.
| Criteria | HubSpot CRM | Insightly |
|---|---|---|
| G2 Rating | 4.4/5 (11,800 reviews) | 4.2/5 (900 reviews) |
| Free Plan | Free (unlimited users) | $29/user/month (Plus) |
| Pro Pricing | $90/month (Starter) | $49/user/month (Professional) |
| Enterprise | $150/month (Professional) | $99/user/month (Enterprise) |
| Founded | 2006 | 2009 |
| Key Features | 12 features | 12 features |
| Integrations | 10+ integrations | 10+ integrations |
| Category | CRM | CRM |
| Website | www.hubspot.com/products/crm | www.insightly.com |
About HubSpot CRM
HubSpot CRM is a free, full-featured CRM platform that scales from startups to enterprises. It combines contact management, deal tracking, email automation, and reporting in a unified platform with a generous free tier. Founded in 2006, HubSpot CRM has built a reputation in the crm space, earning a 4.4/5 rating on G2 from 11,800 verified user reviews. The platform offers 12 distinct features and integrates with 10+ third-party tools.
HubSpot CRM's core strengths include Contact management, Deal pipeline, Email tracking, Meeting scheduler, Live chat. Teams that choose HubSpot CRM typically value its approach to Contact management and Deal pipeline, which sets it apart in the crowded crm landscape.
About Insightly
Insightly is a unified CRM and project management platform that helps businesses manage the full customer lifecycle. It bridges the gap between sales and project delivery, making it ideal for professional services firms and consultancies. Since its founding in 2009, Insightly has grown to serve teams worldwide, achieving a 4.2/5 G2 rating from 900 reviews. The platform provides 12 key features and supports 10+ integrations.
Insightly's standout capabilities include Contact management, Project management, Pipeline management, Workflow automation, Custom objects. Teams gravitating toward Insightly often prioritize Contact management and Project management, making it a strong fit for organizations that need these specific capabilities.
Pricing Breakdown: HubSpot CRM vs Insightly
Pricing is often the deciding factor when choosing crm software. Here is how HubSpot CRM and Insightly stack up across their pricing tiers. Note that both tools may offer annual billing discounts, and prices shown are for monthly billing as of 2026.
| Plan | HubSpot CRM | Insightly |
|---|---|---|
| Starter / Free | Free (unlimited users) | $29/user/month (Plus) |
| Pro / Business | $90/month (Starter) | $49/user/month (Professional) |
| Enterprise | $150/month (Professional) | $99/user/month (Enterprise) |
Pricing verdict: Insightly is the more budget-friendly option at the pro tier, costing $49/user/month (Professional) compared to $90/month (Starter) for HubSpot CRM. However, pricing alone should not drive your decision -- consider the total value each platform delivers relative to its cost. A tool that costs more but saves your team hours each week may actually be the more economical choice in the long run.
Keep in mind that both tools offer free plans or trials, so you can test each platform before committing. For teams of 10 or fewer, both HubSpot CRM and Insightly provide functional free tiers that let you evaluate the core experience without spending anything.
Feature Comparison: HubSpot CRM vs Insightly
Feature availability can make or break your team's productivity. Below is a detailed comparison of every feature offered by either HubSpot CRM or Insightly. This checklist covers 21 features across both platforms, giving you a comprehensive view of what each tool brings to the table.
| Feature | HubSpot CRM | Insightly |
|---|---|---|
| Calling | Yes | No |
| Contact management | Yes | Yes |
| Custom objects | No | Yes |
| Custom properties | Yes | No |
| Deal pipeline | Yes | No |
| Document tracking | Yes | No |
| Email templates | Yes | Yes |
| Email tracking | Yes | No |
| Kanban dashboards | No | Yes |
| Lead routing | No | Yes |
| Live chat | Yes | No |
| Meeting scheduler | Yes | No |
| Pipeline management | No | Yes |
| Project management | No | Yes |
| Relationship linking | No | Yes |
| Reporting | No | Yes |
| Reporting dashboards | Yes | No |
| Role-based permissions | No | Yes |
| Task management | Yes | No |
| Web-to-lead forms | No | Yes |
| Workflow automation | Yes | Yes |
HubSpot CRM offers 12 features while Insightly provides 12. The features unique to HubSpot CRM include Deal pipeline, Email tracking, Meeting scheduler. Insightly's unique features include Project management, Pipeline management, Custom objects.
Integrations: HubSpot CRM vs Insightly
In today's software landscape, no tool exists in isolation. The integrations a crm tool supports determine how well it fits into your existing tech stack. Here is how HubSpot CRM and Insightly compare in terms of third-party integrations.
Shared integrations (3): Slack, Zapier, Mailchimp. Both tools connect to these popular platforms, so if these are your critical integrations, neither tool has an advantage.
Unique to HubSpot CRM: Gmail, Outlook, Salesforce, Shopify, WordPress, Zoom, Google Ads.
Unique to Insightly: Google Workspace, Microsoft 365, QuickBooks, Xero, Dropbox, Box, PandaDoc.
Both platforms support Zapier or similar automation tools, which means you can build custom integrations even if a native connection is not available. When evaluating integrations, focus on the ones your team uses daily rather than the total count.
User Ratings and Community Sentiment
Real user reviews provide invaluable insight beyond feature lists. Here is how the community has rated HubSpot CRM and Insightly on G2, one of the most trusted software review platforms.
| Metric | HubSpot CRM | Insightly |
|---|---|---|
| G2 Rating | 4.4/5 | 4.2/5 |
| Total Reviews | 11,800 | 900 |
| Years on Market | 20 years (since 2006) | 17 years (since 2009) |
HubSpot CRM leads with a 4.4/5 G2 rating compared to Insightly's 4.2/5. The 0.2-point gap is meaningful given that both tools have thousands of reviews. HubSpot CRM's rating is based on 11,800 reviews, providing strong statistical confidence in the score.
Which Tool Should You Pick? Use-Case Verdicts
The best crm tool is not universal -- it depends on your team size, budget, workflow requirements, and existing tech stack. Here are our recommendations for three common scenarios that cover most teams evaluating HubSpot CRM and Insightly.
Scenario 1: Small Teams and Startups (Under 20 People)
For small teams on a budget, Insightly offers a more affordable entry point with its $29/user/month (Plus) free tier. Insightly may be easier to adopt quickly due to its more focused feature set, reducing onboarding time. However, HubSpot CRM offers more room to grow as your team scales, with 12 features compared to 12.
Our pick: Insightly -- Faster setup and lower complexity for small teams.
Scenario 2: Mid-Size Companies (20-200 People)
Mid-size teams need robust crm with good reporting and integrations. HubSpot CRM offers integrations with Gmail, Outlook, Slack, Salesforce, while Insightly connects to Google Workspace, Microsoft 365, Slack, Mailchimp. For cross-functional teams, Insightly provides stronger customization options. Both tools handle enterprise-grade workloads, but the HubSpot CRM's higher G2 rating (4.4/5 from 11,800 reviews) suggests better overall satisfaction at scale.
Our pick: HubSpot CRM -- Higher G2 rating (4.4/5) and stronger user satisfaction.
Scenario 3: Enterprise and Software Development Teams
At the enterprise level, integration depth, security, and workflow customization matter most. HubSpot CRM's enterprise plan ($150/month (Professional)) comes at a premium compared to Insightly ($99/user/month (Enterprise)). For development teams specifically, look at Git integrations: .
Our pick: HubSpot CRM -- More extensive user base providing better community support and proven reliability.
Final Recommendation: HubSpot CRM vs Insightly
After analyzing pricing, features, ratings, integrations, and real-world use cases, here is our bottom line on the HubSpot CRM vs Insightly decision.
Choose HubSpot CRM if: You want Contact management, Deal pipeline, Email tracking, and your team values a focused tool that does fewer things well. HubSpot CRM's Free (unlimited users) entry point makes it accessible to try, and its 10+ integrations ensure it fits into most tech stacks. With 20 years on the market, HubSpot CRM is the more established option.
Choose Insightly if: You prioritize Contact management, Project management, Pipeline management, and your team needs a streamlined tool without unnecessary complexity. At $49/user/month (Professional) per user per month (pro tier), Insightly is the more affordable option. Though founded more recently in 2009, Insightly has quickly built a strong reputation.
Whichever tool you choose, we recommend starting with the free plan or trial to evaluate how it works with your specific team's workflow. Run a two-week pilot with a small project before making a company-wide commitment. The right crm tool is the one your team will actually use consistently -- and that can only be determined through hands-on experience.
Switching Between HubSpot CRM and Insightly
If you are currently using one tool and considering switching to the other, here are some tips to make the migration smoother. Most crm tools support data export in CSV or JSON formats, and both HubSpot CRM and Insightly offer import functionality.
Start by exporting your current projects, tasks, and custom fields. Map your existing workflow to the new tool's structure before migrating data. Plan for a 2-4 week transition period where both tools run in parallel, and designate team champions to help with adoption. Consider using a third-party migration service if you have complex data structures or a large number of projects to transfer.
Frequently Asked Questions
Is HubSpot CRM better than Insightly?
HubSpot CRM has a higher G2 rating (4.4/5 vs 4.2/5 from 11,800 reviews), but the best tool depends on your needs. HubSpot CRM stands out for Contact management, Deal pipeline, Email tracking, while Insightly excels at Contact management, Project management, Pipeline management.
How much does HubSpot CRM cost compared to Insightly?
HubSpot CRM's pro plan costs $90/month (Starter) while Insightly's pro plan costs $49/user/month (Professional). HubSpot CRM starts at Free (unlimited users) and Insightly starts at $29/user/month (Plus). Enterprise pricing is $150/month (Professional) for HubSpot CRM and $99/user/month (Enterprise) for Insightly.
Can HubSpot CRM and Insightly integrate with each other?
While direct integration varies, both HubSpot CRM and Insightly connect to common platforms including Slack, Zapier, Mailchimp. Third-party tools like Zapier can bridge any gaps between the two.
Which tool is easier to learn, HubSpot CRM or Insightly?
HubSpot CRM (founded 2006) and Insightly (founded 2009) take different approaches to usability. HubSpot CRM generally has a simpler learning curve with fewer features to master, while Insightly offers more features but may take longer to fully adopt.
What are the main differences between HubSpot CRM and Insightly?
The key differences are: (1) Pricing -- HubSpot CRM starts at Free (unlimited users) vs Insightly at $29/user/month (Plus). (2) G2 ratings -- HubSpot CRM has 4.4/5 vs Insightly at 4.2/5. (3) Features -- HubSpot CRM focuses on Contact management, Deal pipeline, Email tracking, while Insightly emphasizes Contact management, Project management, Pipeline management. (4) Founded -- HubSpot CRM (2006) vs Insightly (2009).
How We Compared HubSpot CRM and Insightly
This comparison is based on publicly available data including G2 user ratings and review counts, official pricing pages, published feature lists, and integration directories. Ratings and pricing data are approximate and were last verified in 2026. We encourage readers to check each tool's official website for the most current information, as pricing and features may change.
Our analysis covers pricing (free, pro, and enterprise tiers), features (21 features compared), integrations (20 total across both tools), user ratings (combined 12,700 G2 reviews), and use-case suitability (small teams, mid-size companies, and enterprises). We aim to provide objective, data-driven comparisons to help you make informed decisions.
Still not sure which tool is right for you?
Take our 60-second quiz and get a personalized recommendation based on your team size, budget, and must-have features.
Find Your Perfect Tool