Keap vs Salesforce: The Complete 2026 Comparison
Choosing between Keap and Salesforce for crm? This in-depth comparison breaks down pricing, features, user ratings, integrations, and real-world use cases to help you make the right decision. Both tools serve the crm category, but they take distinctly different approaches to helping teams get work done.
Founded in 2001, Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses and solopreneurs. Meanwhile, Salesforce was founded in 1999. Salesforce is the world's leading CRM platform, used by businesses of all sizes to manage sales, service, and marketing. Let us dive into how they stack up across every dimension that matters.
Quick Verdict
Salesforce edges ahead with a G2 rating of 4.4/5 (based on 20,500 reviews) versus Keap's 4.2/5 (1,500 reviews). However, Keap holds its own with 12 key features and competitive pricing starting at $249/month (2 users). If budget is your top priority, Salesforce ($80/user/month (Professional) at the pro tier) is the more affordable option.
At-a-Glance: Keap vs Salesforce
Before we dive into the details, here is a high-level overview of how Keap and Salesforce compare across the key criteria most teams care about when evaluating crm software.
| Criteria | Keap | Salesforce |
|---|---|---|
| G2 Rating | 4.2/5 (1,500 reviews) | 4.4/5 (20,500 reviews) |
| Free Plan | $249/month (2 users) | $25/user/month (Essentials) |
| Pro Pricing | $249/month (Ignite) | $80/user/month (Professional) |
| Enterprise | $329/month (Grow) | $165/user/month (Enterprise) |
| Founded | 2001 | 1999 |
| Key Features | 12 features | 12 features |
| Integrations | 10+ integrations | 10+ integrations |
| Category | CRM | CRM |
| Website | keap.com | www.salesforce.com |
About Keap
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses and solopreneurs. It combines contact management, email marketing, payments, and appointments in one platform to help small businesses automate their growth. Founded in 2001, Keap has built a reputation in the crm space, earning a 4.2/5 rating on G2 from 1,500 verified user reviews. The platform offers 12 distinct features and integrates with 10+ third-party tools.
Keap's core strengths include CRM and contact management, Marketing automation, Sales pipeline, Email marketing, Appointments scheduling. Teams that choose Keap typically value its approach to CRM and contact management and Marketing automation, which sets it apart in the crowded crm landscape.
About Salesforce
Salesforce is the world's leading CRM platform, used by businesses of all sizes to manage sales, service, and marketing. Its extensive customization, massive AppExchange ecosystem, and AI-powered Einstein analytics make it the enterprise standard. Since its founding in 1999, Salesforce has grown to serve teams worldwide, achieving a 4.4/5 G2 rating from 20,500 reviews. The platform provides 12 key features and supports 10+ integrations.
Salesforce's standout capabilities include Lead management, Opportunity tracking, Sales forecasting, Workflow automation, Einstein AI. Teams gravitating toward Salesforce often prioritize Lead management and Opportunity tracking, making it a strong fit for organizations that need these specific capabilities.
Pricing Breakdown: Keap vs Salesforce
Pricing is often the deciding factor when choosing crm software. Here is how Keap and Salesforce stack up across their pricing tiers. Note that both tools may offer annual billing discounts, and prices shown are for monthly billing as of 2026.
| Plan | Keap | Salesforce |
|---|---|---|
| Starter / Free | $249/month (2 users) | $25/user/month (Essentials) |
| Pro / Business | $249/month (Ignite) | $80/user/month (Professional) |
| Enterprise | $329/month (Grow) | $165/user/month (Enterprise) |
Pricing verdict: Salesforce is the more budget-friendly option at the pro tier, costing $80/user/month (Professional) compared to $249/month (Ignite) for Keap. However, pricing alone should not drive your decision -- consider the total value each platform delivers relative to its cost. A tool that costs more but saves your team hours each week may actually be the more economical choice in the long run.
Keep in mind that both tools offer free plans or trials, so you can test each platform before committing. For teams of 10 or fewer, both Keap and Salesforce provide functional free tiers that let you evaluate the core experience without spending anything.
Feature Comparison: Keap vs Salesforce
Feature availability can make or break your team's productivity. Below is a detailed comparison of every feature offered by either Keap or Salesforce. This checklist covers 24 features across both platforms, giving you a comprehensive view of what each tool brings to the table.
| Feature | Keap | Salesforce |
|---|---|---|
| AppExchange marketplace | No | Yes |
| Appointments scheduling | Yes | No |
| Automated follow-ups | Yes | No |
| CPQ (Configure Price Quote) | No | Yes |
| CRM and contact management | Yes | No |
| Custom objects | No | Yes |
| E-commerce | Yes | No |
| Einstein AI | No | Yes |
| Email marketing | Yes | No |
| Invoicing and payments | Yes | No |
| Landing pages | Yes | No |
| Lead management | No | Yes |
| Lead scoring | Yes | No |
| Marketing automation | Yes | No |
| Mobile app | No | Yes |
| Opportunity tracking | No | Yes |
| Process builder | No | Yes |
| Reporting | Yes | No |
| Reports and dashboards | No | Yes |
| Sales forecasting | No | Yes |
| Sales pipeline | Yes | No |
| Territory management | No | Yes |
| Text marketing | Yes | No |
| Workflow automation | No | Yes |
Keap offers 12 features while Salesforce provides 12. The features unique to Keap include CRM and contact management, Marketing automation, Sales pipeline. Salesforce's unique features include Lead management, Opportunity tracking, Sales forecasting.
Integrations: Keap vs Salesforce
In today's software landscape, no tool exists in isolation. The integrations a crm tool supports determine how well it fits into your existing tech stack. Here is how Keap and Salesforce compare in terms of third-party integrations.
Shared integrations (4): Gmail, Outlook, QuickBooks, Zapier. Both tools connect to these popular platforms, so if these are your critical integrations, neither tool has an advantage.
Unique to Keap: WordPress, Shopify, PayPal, Stripe, Leadpages, Calendly.
Unique to Salesforce: Slack, Microsoft Teams, Mailchimp, DocuSign, Tableau, HubSpot.
Both platforms support Zapier or similar automation tools, which means you can build custom integrations even if a native connection is not available. When evaluating integrations, focus on the ones your team uses daily rather than the total count.
User Ratings and Community Sentiment
Real user reviews provide invaluable insight beyond feature lists. Here is how the community has rated Keap and Salesforce on G2, one of the most trusted software review platforms.
| Metric | Keap | Salesforce |
|---|---|---|
| G2 Rating | 4.2/5 | 4.4/5 |
| Total Reviews | 1,500 | 20,500 |
| Years on Market | 25 years (since 2001) | 27 years (since 1999) |
Salesforce leads with a 4.4/5 G2 rating compared to Keap's 4.2/5. The 0.2-point gap is meaningful given that both tools have thousands of reviews. Salesforce's rating is based on 20,500 reviews, providing strong statistical confidence in the score.
Which Tool Should You Pick? Use-Case Verdicts
The best crm tool is not universal -- it depends on your team size, budget, workflow requirements, and existing tech stack. Here are our recommendations for three common scenarios that cover most teams evaluating Keap and Salesforce.
Scenario 1: Small Teams and Startups (Under 20 People)
For small teams on a budget, Salesforce offers a more affordable entry point with its $25/user/month (Essentials) free tier. Salesforce may be easier to adopt quickly due to its more focused feature set, reducing onboarding time. However, Keap offers more room to grow as your team scales, with 12 features compared to 12.
Our pick: Salesforce -- Faster setup and lower complexity for small teams.
Scenario 2: Mid-Size Companies (20-200 People)
Mid-size teams need robust crm with good reporting and integrations. Keap offers integrations with Gmail, Outlook, QuickBooks, Zapier, while Salesforce connects to Slack, Microsoft Teams, Gmail, Outlook. For cross-functional teams, Salesforce provides stronger customization options. Both tools handle enterprise-grade workloads, but the Salesforce's higher G2 rating (4.4/5 from 20,500 reviews) suggests better overall satisfaction at scale.
Our pick: Salesforce -- Higher G2 rating (4.4/5) and stronger user satisfaction.
Scenario 3: Enterprise and Software Development Teams
At the enterprise level, integration depth, security, and workflow customization matter most. Keap's enterprise plan ($329/month (Grow)) comes at a premium compared to Salesforce ($165/user/month (Enterprise)). For development teams specifically, look at Git integrations: .
Our pick: Salesforce -- More extensive user base providing better community support and proven reliability.
Final Recommendation: Keap vs Salesforce
After analyzing pricing, features, ratings, integrations, and real-world use cases, here is our bottom line on the Keap vs Salesforce decision.
Choose Keap if: You want CRM and contact management, Marketing automation, Sales pipeline, and your team values a focused tool that does fewer things well. Keap's $249/month (2 users) entry point makes it accessible to try, and its 10+ integrations ensure it fits into most tech stacks. Despite being newer (founded 2001), Keap has proven itself with 1,500 G2 reviews.
Choose Salesforce if: You prioritize Lead management, Opportunity tracking, Sales forecasting, and your team needs a streamlined tool without unnecessary complexity. At $80/user/month (Professional) per user per month (pro tier), Salesforce is the more affordable option. Salesforce's 27-year track record speaks to its reliability and staying power.
Whichever tool you choose, we recommend starting with the free plan or trial to evaluate how it works with your specific team's workflow. Run a two-week pilot with a small project before making a company-wide commitment. The right crm tool is the one your team will actually use consistently -- and that can only be determined through hands-on experience.
Switching Between Keap and Salesforce
If you are currently using one tool and considering switching to the other, here are some tips to make the migration smoother. Most crm tools support data export in CSV or JSON formats, and both Keap and Salesforce offer import functionality.
Start by exporting your current projects, tasks, and custom fields. Map your existing workflow to the new tool's structure before migrating data. Plan for a 2-4 week transition period where both tools run in parallel, and designate team champions to help with adoption. Consider using a third-party migration service if you have complex data structures or a large number of projects to transfer.
Frequently Asked Questions
Is Keap better than Salesforce?
Salesforce has a higher G2 rating (4.4/5 vs 4.2/5 from 20,500 reviews), but the best tool depends on your needs. Keap stands out for CRM and contact management, Marketing automation, Sales pipeline, while Salesforce excels at Lead management, Opportunity tracking, Sales forecasting.
How much does Keap cost compared to Salesforce?
Keap's pro plan costs $249/month (Ignite) while Salesforce's pro plan costs $80/user/month (Professional). Keap starts at $249/month (2 users) and Salesforce starts at $25/user/month (Essentials). Enterprise pricing is $329/month (Grow) for Keap and $165/user/month (Enterprise) for Salesforce.
Can Keap and Salesforce integrate with each other?
While direct integration varies, both Keap and Salesforce connect to common platforms including Gmail, Outlook, QuickBooks, Zapier. Third-party tools like Zapier can bridge any gaps between the two.
Which tool is easier to learn, Keap or Salesforce?
Keap (founded 2001) and Salesforce (founded 1999) take different approaches to usability. Keap generally has a simpler learning curve with fewer features to master, while Salesforce offers more features but may take longer to fully adopt.
What are the main differences between Keap and Salesforce?
The key differences are: (1) Pricing -- Keap starts at $249/month (2 users) vs Salesforce at $25/user/month (Essentials). (2) G2 ratings -- Keap has 4.2/5 vs Salesforce at 4.4/5. (3) Features -- Keap focuses on CRM and contact management, Marketing automation, Sales pipeline, while Salesforce emphasizes Lead management, Opportunity tracking, Sales forecasting. (4) Founded -- Keap (2001) vs Salesforce (1999).
How We Compared Keap and Salesforce
This comparison is based on publicly available data including G2 user ratings and review counts, official pricing pages, published feature lists, and integration directories. Ratings and pricing data are approximate and were last verified in 2026. We encourage readers to check each tool's official website for the most current information, as pricing and features may change.
Our analysis covers pricing (free, pro, and enterprise tiers), features (24 features compared), integrations (20 total across both tools), user ratings (combined 22,000 G2 reviews), and use-case suitability (small teams, mid-size companies, and enterprises). We aim to provide objective, data-driven comparisons to help you make informed decisions.
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